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From crispy crunchy chips to zesty spicy mixtures, Indian food industry has flourished profoundly since last few years. A study says that 55% of the general income comes from the urban market, while 45% of income comes from suburban markets. With the increasing demand for packeted food has even amplified the competition between the brands. And therefore, it is definitely a challenge to target this audience.

Understanding the consumers' tastes, preferences, habits, and lifestyles is the key to working with them, and being a brand consultancy it is essential to understand the pulse of a brand and its requirements. Keeping this in mind, we created the storyline "Restart Namkeen's traditional taste" for one of our FMCG client - Ramoji.

In this era of social and digital media marketing, we took this campaign over this medium promoting and highlighting the USP of the brand- healthy snacks. From understanding every bit of the product to creating campaigns, we have created our own style in promoting the food products that are created knowing the taste of the mass.

As the brand has given more priority to the mass, we have always kept it in our mind while creating and designing the campaigns. Some of the campaigns we have created for Ramoji include Healthy Vibe with Ramoji, Game of Flavours and Travel Campaign by comparing daily routine with simple recipes and facts about the brand. We showcased facts creatively with design and content that align with brand identity. Our contests and giveaways always aim to establish a connection directly with consumers.